You may have attended many presentations on marketing but we
want to take a "step back" with thiswebinar and review the basics
of market research, why it is important, and why business owners
should doit now before reopening. This webinar will cover how to
do market research to discover opportunities togrow your business
and how to approach rebranding your business to reconnect with
customers.
Presenter: Meghan Lynch, Six Point Creative
Brought to you by the WesternMass Business Technical Assistance
Collaboration: Center for Women and Enterprise, Common Capital,
Franklin County CDC, Massachusetts Small Business Development
Center, SCORE of Western Mass, and Valley CDC.
Information on how to join will be sent once registered. Please send
questions tolshedd@msbdc.umass.edu.